Saturday, October 16, 2010

I.  WRITE OUT ON PAPER WHAT YOUR BUSINESS IS ALL ABOUT

Using the power of search, identify where the demand is in your industry. So for me, in finance and accounting, Google search tells me that the most demand is for the following search terms -
1.   Point of Sale Software (POS)
  POS QuickBooks Accounting
  Merchant accounts
  Credit card machines / processing
2.   Audit Software
  Audit checklist
  Internal Auditor
  Tax Audit
3.   Probate
  Wealth Management
  Last Will
  Financial Planner
  Retirement Planning & 401K

II.    IDENTIFY & BUILD BUYER PERSONAS


Build buyer personas by -
1. Identifying keywords that people are using to search
2. Group these keywords, and build buyer personas around these groups
3. Avail the blogging services of Techorati, Google Blog Search, etc.
4. Have a Google profile, so people reading your blogs can know you and contact you


III. CREATE A CONTENT-RICH WEBSITE

The website should be where it all comes together –
1.     Begin blogging, or writing from your perspective, on your business 
Write often in Blogger or other software, and be consistent 
Blog/write with the buyer personas in mind
Use social bookmarks Deli.cio.us and Digg
Your blog should be rich in search keywords
Links to website, landing pages, Google profile
2.     Press Room / News Releases
Optimized for searching
Have an editorial calendar
Publish simultaneously to website & release wires
3.     Google Analytics
Install it in all web pages
Learn to use and understand what it is telling you
4.     Social Networking and Social Media Sites
YouTube videos
FaceBook, Linked In, Twitter
Use social media Widgets Everywhere

IV.  LANDING PAGES, E-COMMERCE & SALES

The content-rich website should further –
1.     Have a merchant account
2.     Allow credit card processing
3.     Clearly state the pricing of products and/or services
4.     Capture emails and allow customer feedback
5.     Allow for booking appointments and contact information

 OCTOBER 16TH, 2010           
RAJ DHAWAN, CPA                                                                             RDhawan@sbcglobal.net