I. WRITE OUT ON PAPER WHAT YOUR BUSINESS IS ALL ABOUT
Using the power of search, identify where the demand is in your industry. So for me, in finance and accounting, Google search tells me that the most demand is for the following search terms -
1. Point of Sale Software (POS)
POS QuickBooks Accounting
Merchant accounts
Credit card machines / processing
2. Audit Software
Audit checklist
Internal Auditor
Tax Audit
3. Probate
Wealth Management
Last Will
Financial Planner
Retirement Planning & 401K
II. IDENTIFY & BUILD BUYER PERSONAS
Build buyer personas by -
1. Identifying keywords that people are using to search
2. Group these keywords, and build buyer personas around these groups
3. Avail the blogging services of Techorati, Google Blog Search, etc.
4. Have a Google profile, so people reading your blogs can know you and contact you
III. CREATE A CONTENT-RICH WEBSITE
The website should be where it all comes together –
1. Begin blogging, or writing from your perspective, on your business
Write often in Blogger or other software, and be consistent
Blog/write with the buyer personas in mind
Use social bookmarks Deli.cio.us and Digg
Your blog should be rich in search keywords
Links to website, landing pages, Google profile
2. Press Room / News Releases
Optimized for searching
Have an editorial calendar
Publish simultaneously to website & release wires
3. Google Analytics
Install it in all web pages
Learn to use and understand what it is telling you
4. Social Networking and Social Media Sites
YouTube videos
FaceBook, Linked In, Twitter
Use social media Widgets Everywhere
IV. LANDING PAGES, E-COMMERCE & SALES
The content-rich website should further –
1. Have a merchant account
2. Allow credit card processing
3. Clearly state the pricing of products and/or services
4. Capture emails and allow customer feedback
5. Allow for booking appointments and contact information